Decoding innovation: 3 key lessons on the testing frontier

Set out on a thought-provoking journey into innovation, where the stakes are high – only 1 in 20 ventures succeeds and consumers often resist change. Yet, the risk of not [...]

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Tuesday | 9:00 am - 9:30 am | Room 4

How AI and CXM helped a retail brand customize product design

Our research focuses on the harmonious fusion of human experience and AI technology. We are on the journey to understand the factors that shape customer perceptions post-in-store product trials. The [...]

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Wednesday | 10:30 am - 11:00 am | Room 1

Propelling your brand to the forefront of retail innovation with concept testing

Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine and optimize their ideas before introducing them to the market. [...]

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Tuesday | 12:00 pm - 12:30 pm | Room 2

The future of shopping with Synchrony and Ipsos

What does the future of retail hold and what will shoppers be seeking from brands? Ipsos partnered with Synchrony, the consumer financial services company which issues credit cards for retailers [...]

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Tuesday | 1:30 pm - 2:00 pm | Room 2

The key to unlocking consumer decision-making

The discussion will revolve around actionable insights that serve as the gateway to understanding consumer decision-making processes. King and Wu will guide participants through the intricate consumer journey, elucidating the pivotal [...]

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Tuesday | 1:30 pm - 2:00 pm | Room 3