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Eric Scheer

President & Chief Strategy Officer, Seed Strategy

As an accomplished entrepreneur with extensive brand strategy, communication and design experience, Eric has the know-how to conquer any obstacle. Eric’s experience includes agile brand launches, human-centered problem solving and results-oriented advertising. Eric has lent his talents to brands in a broad range of categories, including beauty and hair care, food/beverage, apparel, as well as various luxury services and products, from retail and hospitality to cooking equipment and spirits.

As president and chief strategy officer of Seed Strategy, Eric is responsible for managing all aspects of the business, in addition to serving as lead strategist and advisor on key accounts.


Sessions from Eric Scheer:

Navigating advocacy marketing: Building brand strength with purpose

In today’s dynamic marketplace, consumers seek more than just products – they crave authentic connections with brands that align with their values and champion causes close to their hearts. Through momentum, [...]

Details

Tuesday | 1:30 pm - 2:00 pm | Room 1