Sean McCullough
Sr. Insights Manager, Above Premium, Spirits, and Non-Alc, MolsonCoors
Originally from East Tennessee, Sean McCullough has leveraged his small-town roots to deeply connect with and understand consumers for nearly 15 years, driving more effective innovation, brand and marketing results across categories. Today, Sean leads consumer insights for Molson Coors’ above premium flavor, spirits and non-alcoholic brands, working cross-functionally to launch and drive success with brands like Simply Spiked, Five Trail Whiskey, ZOA and Topo Chico Hard Seltzer.
Sessions from Sean McCullough:
Walk a country mile (in your customers’ boots): Decoding the hidden values of rural Americans
This session offers a rich, captivating dive into the psychology of rural American consumers and why they matter to brands more than ever before. As rural identity has grown to [...]
Tuesday | 4:45 pm - 5:15 pm | Room 4
Happiest hour: How can alcohol brands meet consumers where they are amidst a major cultural drinking shift?
It’s no secret that alcohol brands are having to adjust as consumers change their drinking habits – whether it’s lower-alcohol drinks, going completely alcohol free or the sober-curious movement. Learn [...]
Tuesday | 10:30 am - 11:00 am | Room 3
4662 Slater Road
Eagan, MN 55122
(651) 379-6200