William Leach

Behavioral Marketing Instructor and CEO, Mindstate Group

Will Leach is a behavioral marketing instructor at SMU’s Cox School of Business BLC and Texas A&M’s applied behavioral economics program. He is also the CEO of Mindstate Group, a behavioral research firm, and the best-selling author of “Marketing to Mindstates: a Practical Guide to Applying Behavioral Design to Research and Marketing.”

Sessions from William Leach:

Behavioral insights made actionable: The four behavioral science insights needed to solve any brand growth challenge

Using behavioral science research to uncover new, smart, actionable insights isn’t easy, but it is necessary in 2024. Fortunately, there are only four critical behavioral science insights that are needed [...]

Details

Wednesday | 3:45 pm - 4:15 pm | Room 3