Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at [...]
If you look in your pantry right now, chances are you’ll find a bag of Flipz pretzels. Did you grab them once as an impulse purchase and they turned into [...]
The majority of U.S. adults (74%) make time for audio (radio, streaming or podcast) in their daily lives and for 40%, audio is a daily ritual in itself. These deeply [...]
In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]
With a plethora of choices in the market, making sure your product stands out is key for brands. Join Jess Li, VP, consumer insights and marketing intelligence at Shiseido, and [...]
Explore Johnsonville’s research journey, where innovative methods including multicultural consulting, agile qual + quant research and neurological smartwatch immersion come together. Discover how these techniques were pivotal in crafting a [...]
Sydney Sweeney, Martha Stewart, Rihanna. Brands spend millions of marketing dollars on celebrity endorsements each year. But are those investments paying off? In this session, John Curran and Danielle Wiseman [...]
Brands are successful when they tap into important consumer needs that are effective in driving emotional and functional brand attachment. However, the relevance of these needs can be fleeting as [...]
For years, manufacturers have leaned on a success vs. failure dichotomy to evaluate their innovation performance. But this measure often proves too simplistic, ignoring the roles that comprise different innovation [...]
Are you looking to introduce a spark of freshness into your advertising strategy? The next frontier for marketers around the world is to embrace the potency of brands on TikTok! [...]
There’s something magic about sound: the wonder of hearing a favorite song for the first time, the gripping climax of a riveting podcast, the hypnotic hum of white noise. But [...]
Join us as industry experts regale us with tales from their careers and share their experiences, passions and challenges. Designed especially for early-to-mid careerists, attendees will gain valuable insights into [...]
Quilt.AI has developed a fine-tuned an advertising analysis machine learning system, that allows the prediction of ad performance across standardized evaluative criterion. In addition, they have layered it against a [...]
Few countries have as much cultural richness as Mexico, and this was both an opportunity and a challenge for Gruppo Campari. With a unique portfolio of authentic Mexican brands, Campari [...]
Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]
Developing a new brand identity is always a delicate process. For over 40 years, Herbalife has changed lives by providing nutrition products around the world and offering the business opportunity [...]
In this session, we’re diving into how decision science, neuroscience and marketing come together. Phil Barden, the author of the bestseller “Decoded,” will share the latest findings from behavioral economics, [...]
To drive brand love, the BAMM team took a deep dive into Walmart fans’ world. What are the sources of their love and how might Walmart amplify them further? Brand love [...]
Sustainability is a crucial challenge for all organizations but the elusive “win-win” of planetary responsibility and brand growth rarely surfaces. We want our brands to say more about social or [...]
TikTok is still being considered as something of an unknown space when talking about ad effectiveness and audience reach. By combining the results of its recent case study with a [...]
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