Game-changer or gimmick: Do celebrity partnerships really work?

Sydney Sweeney, Martha Stewart, Rihanna. Brands spend millions of marketing dollars on celebrity endorsements each year. But are those investments paying off? In this session, John Curran and Danielle Wiseman explore the ROI of star power. Learn more about the key drivers behind successful influencer campaigns – and the strategic mistakes that cause others to fail.

Key takeaways:

1. The impact that celebrity endorsements can have on your brand.
2. What to consider before launching an influencer campaign.
3. How to compete if you don’t have a celebrity partnership.