Storytelling, product and purpose: Which approach provides an advantage in advertising? An analysis of creative work

Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used these four approaches and how their performance compares against one another. Including examples from Dyson, Evian, John Lewis, McDonald’s, Samsung, Specsavers and VW.

Key takeaways:

1. We examine different ways to achieve your advertising goals.
2. We reveal how different brands are generating attention, engaging audiences and persuading people to purchase.
3. The data we share covers multiple industries, providing relevance whatever sector your brand falls within.