For years, manufacturers have leaned on a success vs. failure dichotomy to evaluate their innovation performance. But this measure often proves too simplistic, ignoring the roles that comprise different innovation types in a portfolio and often overlooking more complex measures like incrementality and endurance.
Last year, NIQ BASES introduced its “vitality” framework to evaluate innovation performance. Although our analysis determined that 52% of new product launches demonstrate vitality (i.e., grew sales in Y2 compared to Y1) – a much more favorable statistic than the often touted 95% failure rate – our findings have driven many manufacturers to reassess their internal processes and metrics like stage-gate criteria, category benchmarks and systemic checks and balances to ensure long-term performance.
In this session, BASES SVP of Global Innovation Intelligence Mike Jones will share the crucial components of pre- and post-launch metrics and best practices to ensure incrementality and sustained growth. Drawing on his years of experience helping businesses boost their innovation potential, he’ll leverage AI-powered analytics to explore new norms that help prioritize decision criteria, resource allocation and retailer selling actions into sustainable and repeatable models for innovation development and implementation.
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