What makes vertical video ads a success? The dos and don’ts of ads on TikTok, Instagram and YouTube

TikTok is still being considered as something of an unknown space when talking about ad effectiveness and audience reach. By combining the results of its recent case study with a psychological framework, we will share best practices on creating vertical video ads for TikTok, Instagram and YouTube

Key takeaways:

1. Attention is not linear – despite its speed and short-form ad contacts, TikTok is an efficient platform for brand communication.
2. Image and sales campaigns can both be successful on social media – but they need to address the right audience on the right platform.
3. While TikTok proves especially effective for image-centered campaigns, Instagram can provide a good context for both image- and sales-focused ads.

Advertising Case Study Presentation by Supplier