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Gary Rudman

President and Founder, GTR Consulting

For over 25 years, Gary Rudman of GTR Consulting has been a trailblazer in the realm of online and in-person custom qualitative research among kids, teens and young adults. With a portfolio spanning hundreds of projects, Gary’s diverse clientele hails from virtually every sector, including technology, video games, entertainment, automotive, toys, consumer packaged goods, beverages, food/snacks/candy, personal care products, retail, fashion and even social marketing initiatives aimed at critical causes such as anti-tobacco advocacy and sexual assault prevention.


Sessions from Gary Rudman:

ALT, CTRL, SHIFT and UNDO: The 4 keystrokes that define the Gen Z worldview

Our presentation shares how Gen Z has different values, preferences and approaches and how marketers and researchers can reach this unique and savvy group of consumers by understanding how distinctly [...]

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