For over 25 years, Gary Rudman of GTR Consulting has been a trailblazer in the realm of online and in-person custom qualitative research among kids, teens and young adults. With a portfolio spanning hundreds of projects, Gary’s diverse clientele hails from virtually every sector, including technology, video games, entertainment, automotive, toys, consumer packaged goods, beverages, food/snacks/candy, personal care products, retail, fashion and even social marketing initiatives aimed at critical causes such as anti-tobacco advocacy and sexual assault prevention.
Sessions from Gary Rudman:
Our presentation shares how Gen Z has different values, preferences and approaches and how marketers and researchers can reach this unique and savvy group of consumers by understanding how distinctly [...]