Room 3 | 9:00 am - 9:30 am | Thursday, July 20, 2023
Cultural relevance can be table stakes at a time when culture is the main conduit for connection and deep engagement, yet brands find it harder to keep up when culture moves at a breakneck pace and social media promotes a quick-burn cycle of virality. Branded content is taking a bigger slice of digital ad budgets than ever before as brands become content engines and break the constraints of standard placements, which calls for more than a one-size-fits-all approach. Discover unique strategies for becoming a culturally relevant content powerhouse and building brand love.
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