Lauren Leahy
Manager, Audience Impact and Intelligence, Paramount
Lauren Leahy is a manager on Paramount’s audience impact and intelligence team, where she brings an intersection of strategic insights, data storytelling and cultural relevance to her work positioning Paramount’s tentpoles, networks and IP to brands and advertising partners. Through her background in social listening, creative strategy and cultural intelligence, Lauren thinks critically across categories and properties to create smart, compelling ways to arm the wider sales organization with fresh insights to drive impact.
Sessions from Lauren Leahy:
The path to cultural relevance is paved with branded content
Cultural relevance can be table stakes at a time when culture is the main conduit for connection and deep engagement, yet brands find it harder to keep up when culture [...]
Thursday | 9:00 am - 9:30 am | Room 3
4662 Slater Road
Eagan, MN 55122
(651) 379-6200