Our research aimed to understand internet habits and usage of a specific segment of nontraditional internet customers (those who rely more on mobile service for their data needs). We wanted [...]
Wednesday | 9:45 am - 10:15 am | Room 4
How does the patient health care experience vary depending on who you are and where you live? MyHealthTeam and Publicis Health Media surveyed patients in three online support communities focused [...]
Thursday | 3:00 pm - 3:30 pm | Room 3
Fan communities have never been so important. As brands look for cultural relevance in a complex world, as they seek to reach their audiences in a fragmented media landscape, and as [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
Social media, such as TikTok, Instagram and YouTube, have become increasingly popular platforms for brands to communicate with their customers — particularly Gen Z and Millennials. The most successful brands [...]
Wednesday | 4:00 pm - 4:30 pm | Room 4
There’s something magic about sound: the wonder of hearing a favorite song for the first time, the gripping climax of a riveting podcast, the hypnotic hum of white noise. But [...]
Thursday | 2:15 pm - 2:45 pm | Room 3
Paramount Advertising’s Audience Impact & Intelligence Team’s latest study, LGBTQ+ In America, explores the unique lived experiences of a community that has seen tremendous progress while also undergoing significant setbacks. [...]
Wednesday | 10:30 am - 11:00 am | Room 5
How do market professionals view their profession? How satisfied are they with their careers and how do they see the future of market research? What are their priorities for upscaling [...]
Wednesday | 2:15 pm - 2:45 pm | Room 5
As a researcher, you’re always striving to learn and explain, but what about those ambiguous, gnarly topics at the heart of your product or platform? How might you identify and [...]
Wednesday | 10:30 am - 11:00 am | Room 2
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial and Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
Generative AI is no longer “new news.” We already have plenty of evidence for how generative AI is enabling market researchers to deliver BETTER as well as faster and cheaper. [...]
Thursday | 1:30 pm - 2:00 pm | Room 5
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]
Wednesday | 9:45 am - 10:15 am | Room 2
The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]
Thursday | 10:30 am - 11:00 am | Room 5
Cultural relevance can be table stakes at a time when culture is the main conduit for connection and deep engagement, yet brands find it harder to keep up when culture [...]
Thursday | 9:00 am - 9:30 am | Room 3
In a time where data is abundant and time is finite, it can be easy to opt for data that is “good enough.” 84.51° embarked on a journey to understand [...]
Thursday | 9:00 am - 9:30 am | Room 5