Humanity meets technology with an AI-first mind-set

Room 3 | 1:30 pm - 2:00 pm | Wednesday, July 19, 2023

The world of AI seems to be evolving faster than we can keep up with. Countless articles explore the potentials and pitfalls of this rapidly evolving technology on a weekly basis. Yet, when approached thoughtfully, AI holds the promise of boosting productivity and fostering creativity. Join Suzy in conversation with brand experts as we cut through the noise to discuss what it means to have an AI-first mind-set, give you tangible takeaways you can use to enhance your research and tease what’s next in the field so you don’t fall behind in the AI race.

Key takeaways:

Demystifying AI in market research.
Using agile tools and AI in tandem.
How Suzy is thinking about AI for our customers.

Best Practices Joint Presentation Technology

Speakers:

Suzy

Sponsor

Katie Gross
Chief Customer Officer

PepsiCo

Kerry-Ellen Schwartz
Director – Foresights & Portfolio Innovation

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