Reaching multicultural audiences in today’s media environment

Room 1 | 1:30 pm - 2:00 pm | Thursday, July 20, 2023

Reaching audiences in an increasingly fragmented and complicated media ecosystem is a huge challenge for media brands nowadays and connecting with audiences is even harder, given the rapidly changing technology, entertainment and socio-political landscape. So, how do successful media brands leverage research to rise above the clutter to build meaningful connections with today’s diverse, multicultural young people?

Come to this session to learn how BET, the leading provider of media and entertainment for African Americans and consumers of Black culture, and Horowitz Research, the leading provider of multicultural consumer insights for the media industry, partner together to keep their fingers on the pulse of Black American culture through innovative online community engagements.

Key takeaways:

1. State of the industry – where we are today, opportunities.
2. How successful media brands can leverage research to rise above the clutter to build meaningful connections with today’s diverse, multicultural young people.
3. Learn how BET and Horowitz Research partner together to keep their fingers on the pulse of Black American culture through innovative online community engagements.

Case Study Joint Presentation Media