Fast and now generations: AI and analytics to optimize survey experience among young respondents
Room 1 | 12:00 pm - 12:30 pm | Wednesday, July 19, 2023
Conditioned by same-day delivery from Amazon and short-form entertainment from TikTok, young people have different expectations for timing within a survey research context. Based on millions of interviews conducted among those aged 13-39, we’ll show the current state of survey duration vs. completion rates and how they’ve changed over time.
Key takeaways:
- How are young people spending their time, what are their timing expectations as a result?
- How does survey research fit into all of the other ways that they spend their time?
- What can we do as researchers to maximize their participation?
- What is their tolerance for survey duration and what can we do to maximize completion?
Speakers:
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