How to power your brand’s social media influence with market research

Social media, such as TikTok, Instagram and YouTube, have become increasingly popular platforms for brands to communicate with their customers — particularly Gen Z and Millennials. The most successful brands [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 4

NBC News: Unlocking a constant stream of the consumer voice through iterative research

In this session, hear how the research team at NBC News are able to provide executives with a constant stream of consumer insights to grow and maintain dominance in the [...]

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Wednesday | 11:15 am - 11:45 am | Room 3

Reaching multicultural audiences in today’s media environment

Reaching audiences in an increasingly fragmented and complicated media ecosystem is a huge challenge for media brands nowadays and connecting with audiences is even harder, given the rapidly changing technology, [...]

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Thursday | 1:30 pm - 2:00 pm | Room 1

Transforming insight at NPR

IMA chief executive, James Wycherley, talks to Lori Kaplan about her work transforming the insight team and its impact at National Public Radio. Key takeaways: What does it mean to be a [...]

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Thursday | 9:45 am - 10:15 am | Room 4