Adriana Waterston
Insights & Strategy Lead and EVP, Horowitz Research
As Executive Vice President and Insights and Strategy Lead, Adriana oversees Horowitz’s multicultural research efforts. A thought leader in the diversity space, Adriana has consulted for clients in entertainment and news media, technology and telecommunications, travel and hospitality, CPG, retail, toys, beauty and personal care, and the emerging Cannabis market, among others. Adriana helps clients develop their strategies to reach, serve and resonate with their target consumer segments, including Latinx, Black, Asian, LGBTQIA+, Gen Z, Kids and consumers with disabilities. On the DEI side, she helps companies address issues of corporate culture and talent development.
Sessions from Adriana Waterston:
Reaching multicultural audiences in today’s media environment
Reaching audiences in an increasingly fragmented and complicated media ecosystem is a huge challenge for media brands nowadays and connecting with audiences is even harder, given the rapidly changing technology, [...]
Thursday | 1:30 pm - 2:00 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200