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Presenter

YPulse is the leading authority on Millennials and Gen Z: tweens, teens and young adults. Leveraging our proprietary research panel of people aged 13-39, SurveyU.com, we produce syndicated insights as well as a full suite of award-winning custom research capabilities for major brands such as American Eagle Outfitters, Buzzfeed, Disney, Epic Games, Facebook, Kraft Heinz, Netflix and Viacom.

Our Prime syndicated tier captures and analyzes youth market trends, providing a steady stream of insights backed by 30,000+ bi-monthly behavioral and quarterly trend interviews to help brands better understand, engage and communicate with youth. Our syndicated Pro tier enables direct access to the 1,000,000+ data points that we collect annually as well as a continuous brand tracker that gauges young consumers’ perceptions of 400+ brands across 10 industries via 80,000+ annual interviews.

Sessions from YPulse:


Fast and now generations: AI and analytics to optimize survey experience among young respondents

Conditioned by same-day delivery from Amazon and short-form entertainment from TikTok, young people have different expectations for timing within a survey research context. Based on millions of interviews conducted among [...]

Details

Wednesday | 12:00 pm - 12:30 pm | Room 1