NBC News: Unlocking a constant stream of the consumer voice through iterative research
Room 3 | 11:15 am - 11:45 am | Wednesday, July 19, 2023
In this session, hear how the research team at NBC News are able to provide executives with a constant stream of consumer insights to grow and maintain dominance in the media industry. Learn how a variety of projects (including a focus on product positioning and white-space analysis) have built upon each other to develop a custom and unique consumer tracker for their organization to leverage the consumer voice in ongoing decision-making.
Key takeaways:
- Learn how you can provide executives with a constant stream of consumer insights.
- Learn how a variety of projects can be built upon each other to develop a custom and unique consumer tracker.
- Learn tips and tricks from NBC News and quantilope in a fireside chat after the case study presentation.
Speakers:
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