Transforming insight at NPR
Room 4 | 9:45 am - 10:15 am | Thursday, July 20, 2023
IMA chief executive, James Wycherley, talks to Lori Kaplan about her work transforming the insight team and its impact at National Public Radio.
Key takeaways:
- What does it mean to be a senior client-side insight leader at a famous brand?
- Why is it so important to develop an insight strategy for your organization?
- What are the key challenges you might face and top tips for dealing with them?
Speakers:
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