AI for market researchers and Marketers: A practical guide

Room 2 | 9:00 am - 9:30 am | Thursday, July 20, 2023

Hearing about trends and innovations in AI can be as exciting as it is overwhelming. The potential seems profound, but AI’s promise is only as significant as our ability to apply it in practical ways to our work.

Instead of focusing on what’s next, this session, led by Brian Gee, Head of Strategy & Research at Chicago-based marketing firm Simon/Myers, focuses on what’s now. If you’ve wondered how market researchers, marketers, and agency partners can and are incorporating AI into their workflows today, and where you can start, too, then this session is for you.

We’ll cover AI’s emerging role in quantitative and qualitative market research, AI in creative development and testing, opportunities to use AI to save you time and energy, and some of the key emerging watchouts to consider when incorporating AI into your workflow.

While we’ll only scratch the surface of this technological revolution, you’ll come away with clear steps you can take as you wade deeper into the waters of AI as well as a better understanding of how your internal teams and partners may be using it to drive more efficiency and develop new paths to achieving business goals.

Key takeaways:

• Where and how AI is being incorporated into workflows for market researchers and marketers currently.
• Simple, practical ways to begin using AI in your market research and/or marketing processes today.
• Current benefits and real-time watch-outs for AI integration.

Best Practices Presentation by Supplier Technology