Mariela Talavera

Head of Consumer Insights EPDM, The Kraft Heinz Company

Mariela is a senior insight leader with 24+ years of experience driving growth via consumer centricity, innovation and transformation; currently leading consumer insights for Kraft Heinz EPDM (Europe and Pacific developed markets). Mariela is passionate about driving Innovation with meaning and longevity, using agile, interactive, adaptive thinking and tools to guide business to make faster decisions, with consumers at heart. She has brought into Kraft Heinz a new agile innovation mind-set, process and toolkit; transforming insights and new opportunities. Mariela loves family time with husband and twin daughters as well as time in the gym and kickboxing.