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Richard McLeod

Head of Innovation, UK, Kantar

Rich heads up the Kantar innovation team in the U.K., supporting strategic innovation partnerships. He has held a range of leaderships roles in Kantar, most recently launching Kantar UK’s newly formed marketing effectiveness practice. He also brings a global perspective, having lived and worked in both APAC and in the U.K. With this holistic experience Rich specializes in connecting the dots to unlock growth in new spaces for brands, ensuring that Kantar brings its best to every client engagement. Rich is a keen Leicester City supporter and is enjoying watching his team’s promotion challenge in the Championship.


Sessions from Richard McLeod:

Partnering with Kraft Heinz to innovate into new spaces

You can’t leave growth to chance, brands must intentionally look for new spaces in which to innovate. Those spaces must be meaningful and different from your competitor and incremental to [...]

Details

Wednesday | 1:45 pm - 2:15 pm | Room 2