Applying the MRS client-side EDI best practice guidelines
The MRS Guidelines cover sampling, language and methodologies and offer advice to client-side researchers. This session looks at the learnings from these guidelines and provides practical advice for implementation. Key takeaways: Awareness of [...]
Wednesday | 2:30 pm - 3:00 pm | Room 4
Believe in better: A journey to embedding cultural insight at Sky
Understanding cultural shifts is key in delivering the vision of a future-focused company like Sky. This session will outline the journey to embed cultural insight in the business, its impact [...]
Thursday | 2:30 pm - 3:00 pm | Room 3
Changing hearts and minds in the home connectivity category: Leveling up digital experience by building a beta community
Consumer demand for reliable home connectivity and high-quality digital services has undergone an acceleration. In today’s post-pandemic world, evolved consumer lifestyles and a digital revolution mean connectivity is king, inside [...]
Wednesday | 10:00 am - 10:30 am | Room 3
Consumer insights for user-generated content
In the era of the digital revolution, consumers not only consume digital assets but also actively contribute by creating new digital content. This shift in consumer behavior has raised doubts [...]
Thursday | 3:15 pm - 3:45 pm | Room 3
Integrating social listening into the research toolkit
Warner Bros. Discovery shares how it incorporates social listening and social analytics within its consumer research toolkit. The presentation underscores WBD’s commitment to staying attuned to the pulse of its [...]
Wednesday | 1:45 pm - 2:15 pm | Room 4
Leveraging a global brand tracker within a complex organization
Cambridge University Press & Assessment is a heritage brand dating back as far as 1534. With that come many advantages, but also some challenges with how things progress. A brand [...]
Wednesday | 10:00 am - 10:30 am | Room 2
Navigating the impacts of the rising cost of living: The AXA Customer Lifestyle Report
With the rising cost of living, AXA UK wanted to find out what it looks and feels like to live in these changing times. In response, AXA UK has produced [...]
Thursday | 10:00 am - 10:30 am | Room 1
Recruiting and retaining a world-class insights team for a disruptive world – a guide for insights leaders
In a continuously disrupted and ever more competitive world, insights leaders need to be agile and adaptive in how we attract new talent to the profession and grow the competencies [...]
Wednesday | 10:00 am - 10:30 am | Room 4
The future of qualitative research: Driving change through innovation
Qualitative research went through a seismic shift during the global pandemic. Methods that were once deemed unrealistic or sub-optimal became the de facto standard. Now that four years have passed, [...]
Thursday | 2:30 pm - 3:00 pm | Room 5
Using insight at UKHSA to support people most impacted by health threats
This session introduces the Insight team at the UK Health Security Agency and provides an overview of the types of research that we carry out to support the agency’s decision-making. [...]
Thursday | 11:30 am - 12:00 pm | Room 4
Would you like actionable recommendations with that? Insight from two McInfluencers
Telling a compelling story, and influencing key stakeholders at the right times, is the ask of all insight professionals. At McDonald’s, tailoring our insights to our broad mix of audiences is [...]
Thursday | 12:15 pm - 12:45 pm | Room 4
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