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Christopher Chen

Executive Director, Global Social Intelligence, Warner Bros. Discovery

Chris has a passion for consumer insights, combining his 15 years of quantitative, qualitative and social research experience to identify opportunities to drive engagement, fandom and revenue growth. As the executive director of global social intelligence at Warner Bros. Discovery, he and his team provide guidance and expertise to corporate-wide internal teams as they navigate an ever-changing media consumption landscape.


Sessions from Christopher Chen:

Integrating social listening into the research toolkit

Warner Bros. Discovery shares how it incorporates social listening and social analytics within its consumer research toolkit. The presentation underscores WBD’s commitment to staying attuned to the pulse of its [...]

Details

Wednesday | 1:45 pm - 2:15 pm | Room 4