Consumer insights for user-generated content
In the era of the digital revolution, consumers not only consume digital assets but also actively contribute by creating new digital content. This shift in consumer behavior has raised doubts [...]
Thursday | 3:15 pm - 3:45 pm | Room 3
Extended reality meets market research: Introducing Rexee
In the age of immersive experiences, the rise of extended reality (XR) technologies and the changing habits of new generations has created new challenges that traditional methods struggle to handle. [...]
Thursday | 10:00 am - 10:30 am | Room 5
Fear, failure and learning to fly: Rewriting the innovation playbook
In our pursuit of innovation, the mantra of “fail fast” has become a rallying cry. Remarkable tales from client-side leaders in their fields reveal the wins found in epic fails and [...]
Thursday | 12:15 pm - 12:45 pm | Room 5
Finding the diamonds in B2B research
Our consumer brand clients expect us to conduct consumer research at speed and scale to deliver powerful story insights. But finding the diamonds of human truth and business opportunities in [...]
Wednesday | 10:45 am - 11:15 am | Room 3
How can we fix brand tracking? The future of measuring brand perception
Everyone knows that in theory, investing in your brand is a key part of delivering long-term success. It helps you stand out against your competitors, enables you to charge a [...]
Wednesday | 1:45 pm - 2:15 pm | Room 1
Integrating social listening into the research toolkit
Warner Bros. Discovery shares how it incorporates social listening and social analytics within its consumer research toolkit. The presentation underscores WBD’s commitment to staying attuned to the pulse of its [...]
Wednesday | 1:45 pm - 2:15 pm | Room 4
The future of qualitative research: Driving change through innovation
Qualitative research went through a seismic shift during the global pandemic. Methods that were once deemed unrealistic or sub-optimal became the de facto standard. Now that four years have passed, [...]
Thursday | 2:30 pm - 3:00 pm | Room 5
4662 Slater Road
Eagan, MN 55122
(651) 379-6200