Christoph works as capability lead insights and analytics for Roche Pharma AG Germany and teaches statistics at the Duale Hochschule Loerrach. He has been working as a coach, idea developer and data and statistics nerd in the pharmaceutical industry for more than 20 years, continuously improving how insights about markets, products and customers can improve company decision-making. His mission is to make every marketing activity and customer interaction a little better every day with the help of information and thus continuously improve the everyday lives of employees, doctors and patients.
Sessions from Christoph Petersen:
Almost everything is called an insight nowadays. So how do you ensure that you generate quality insights for your internal stakeholders? And even more importantly, how do you ensure that [...]
Wednesday | 11:30 am - 12:00 pm | Room 3