Register

Christoph Petersen

Capability Lead, Insights and Analytics, Roche Pharma AG

Christoph works as capability lead insights and analytics for Roche Pharma AG Germany and teaches statistics at the Duale Hochschule Loerrach. He has been working as a coach, idea developer and data and statistics nerd in the pharmaceutical industry for more than 20 years, continuously improving how insights about markets, products and customers can improve company decision-making. His mission is to make every marketing activity and customer interaction a little better every day with the help of information and thus continuously improve the everyday lives of employees, doctors and patients.


Sessions from Christoph Petersen:

How Roche works against insights inflation

Almost everything is called an insight nowadays. So how do you ensure that you generate quality insights for your internal stakeholders? And even more importantly, how do you ensure that [...]

Details

Wednesday | 11:30 am - 12:00 pm | Room 3