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Sarah Billson

Senior Sensory and Consumer Scientist, Mars Wrigley

Sarah has over 13 years of experience in the sensory and consumer research field, covering sensory and consumer research consultancy, flavor research and FMCG innovation. Sarah is passionate about understanding consumer needs and desires and translating them into successful products. Sarah enjoys using creativity, learning agility and positivity to design engaging research, solve problems and deliver results to meet the business strategy.


Sessions from Sarah Billson:

Avengers assemble: Putting the Marvel superhero strategy at the center of Mars sensory insights to drive winning innovations

In any team, fostering a culture of continuous learning is paramount to staying ahead in the field of innovation. This involves not only acquiring new knowledge but also integrating it [...]

Details

Wednesday | 3:15 pm - 3:45 pm | Room 2