Jeffrey Wu

Principal Scientist, Global Sensory, MARS Snacking

Jeffrey Wu is a distinguished principal scientist at MARS Snacking. With a prolific career spanning 16 years in consumer experience research, he wields a Ph.D. in food science, complemented by degrees in education and biochemical engineering. His dynamic skill set encompasses consumer insights, user experience, modeling and medical biochemistry. Fueled by an innate innovator’s spirit, he thrives on agility and curiosity, transforming consumer aspirations into tangible realities. His passion lies in uncovering concealed human patterns that transcend the surface.