Sheryl Brie

Senior Vice President, Head of Behavioral Qualitative, Behaviorally

Sheryl Brie, SVP and head of behavioral qualitative at Behaviorally, leads a seasoned team decoding shopper decisions. With 15+ years of expertise, she specializes in ideation workshops, focus groups and tech-enabled tools. Sheryl applies behavioral science principles to decipher consumer behavior at the most critical point of marketing: the purchase transaction. As a published expert, her mission is to empower brands, leveraging actionable insights to design packages and experiences that authentically connect with shoppers, influencing purchase behavior across diverse sectors and channels.

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