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Max Wartel, Ph.D.

Director of Consumer Insights and UXR, Fandom

Max Wartel is director of consumer Insights at Fandom, driving UXR and market research. Max has a Ph.D. in the study of communication and 15 years of research experience in academic and corporate settings.


Sessions from Max Wartel, Ph.D.:

Messaging AI: Understanding and managing perceptions of AI and ChatGPT in a user-generated content community

While generative AI tools like ChatGPT and others offer exciting possibilities in the user-generated content (UGC) space, perceptions of AI range from excitement to fear. We explore perceptions of generative [...]

Details

Wednesday | 2:15 pm - 2:45 pm | Room 1