Best practices for bringing neuro and behavioral science into your marketing and decision-making
This presentation delves into the complexities of integrating neuromarketing and behavioral science within organizational frameworks. Jason Jacobson, senior director of consumer insights at Sekisui House, guides you through practical solutions [...]
Closing the loop with your customer
One of the biggest drivers of customer satisfaction is closing the loop – aka telling the customers what we are doing with their data. Although it is a huge driver, [...]
Don’t throw away your shot! Your next presentation should be…a poem?
You’ve probably spent the last few years trying to get more storytelling into your presentations. How’s it going? Adding narrative arc and character development into a business deck is difficult [...]
Navigating the nudge: Leveraging behavioral economics for impactful change
This session delves into the practical application of behavioral economics in both the public and private sectors, showcasing how subtle nudges can lead to significant behavioral shifts. It covers foundational [...]
Neurodiversity: Understanding the largest target audience you’ve never considered
Understood.org researchers will get you thinking differently about the estimated 70 million Americans who learn and think differently (ADHD, dyslexia, etc). We’ll share insights on learning and thinking differences to [...]
Supercharging innovation discovery with AI
As part of its journey to become more consumer-obsessed, leaner and faster, The Clorox Company reinvented its approach to innovation discovery with people and AI at the center. Join Oksana [...]
Your consumers are talking. Are you listening? How consumer-centricity sparks innovation ideation at Mondelēz
At Mondelēz, understanding how and why people snack is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack brands focuses year-round on discovering [...]
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