Best practices for bringing neuro and behavioral science into your marketing and decision-making
This presentation delves into the complexities of integrating neuromarketing and behavioral science within organizational frameworks. Jason Jacobson, senior director of consumer insights at Sekisui House, guides you through practical solutions [...]
Don’t throw away your shot! Your next presentation should be…a poem?
You’ve probably spent the last few years trying to get more storytelling into your presentations. How’s it going? Adding narrative arc and character development into a business deck is difficult [...]
Inclusive research: Unveiling the truths of Latino consumers
Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]
Navigating the nudge: Leveraging behavioral economics for impactful change
This session delves into the practical application of behavioral economics in both the public and private sectors, showcasing how subtle nudges can lead to significant behavioral shifts. It covers foundational [...]
Neurodiversity: Understanding the largest target audience you’ve never considered
Understood.org researchers will get you thinking differently about the estimated 70 million Americans who learn and think differently (ADHD, dyslexia, etc). We’ll share insights on learning and thinking differences to [...]
The sky is falling! Why didn’t anyone tell us?
It’s one thing to see future possibilities. It’s quite another to bring them to life and make them actionable in the present. Too often insights into macro trends and the [...]
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