Supercharging innovation discovery with AI

As part of its journey to become more consumer-obsessed, leaner and faster, The Clorox Company reinvented its approach to innovation discovery with people and AI at the center. Join Oksana Sobol, The Clorox Company insights lead, to hear how the company leveraged cutting-edge data and technology to reduce cycle time by 70% while getting more and bigger ideas.

Key takeaways:

1. Why innovation discovery is one of the areas in insights and marketing research that is best poised to reap advantages of Gen AI.
2. How AI enables greater consumer-centricity while significantly reducing innovation development cycle time.
3. How human/AI collaboration enables more and better ideas.

Case Study Presentation by End-Client Technology