ALT, CTRL, SHIFT and UNDO: The 4 keystrokes that define the Gen Z worldview
Our presentation shares how Gen Z has different values, preferences and approaches and how marketers and researchers can reach this unique and savvy group of consumers by understanding how distinctly [...]
Quality quest: Navigating the challenges of opt-in samples through hybrid solutions
In the dynamic landscape of consumer research, the reliance on opt-in panels introduces myriad challenges, from inattentive respondents to the lurking presence of bots. Despite growing concerns regarding sample quality, [...]
Your consumers are talking. Are you listening? How consumer-centricity sparks innovation ideation at Mondelēz
At Mondelēz, understanding how and why people snack is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack brands focuses year-round on discovering [...]
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