LGBTQ+ in America

Room 5 | 10:30 am - 11:00 am | Wednesday, July 19, 2023

Paramount Advertising’s Audience Impact & Intelligence Team’s latest study, LGBTQ+ In America, explores the unique lived experiences of a community that has seen tremendous progress while also undergoing significant setbacks. Regardless of the adversity they have faced, LGBTQ+ Americans are moving the country forward as their behaviors and values of today will become the mainstream of tomorrow. We’ll explore what “queerness” means in popular culture, uncover the unique nuances across the identity spectrum and identify key strategies on ways marketers can best connect with the LGBTQ+ community.

Key takeaways:

1. Be exposed to the nuances across the full LGBTQ+ identity, developing a deeper insight to the needs, struggles and unique lived experience of the community.
2. Analyze the power of representation, understanding the distinct imprint of media portrayal to the community’s internal and external identity.
3. Develop key strategies on how brands and individuals can best become a true ally to the LGBTQ+ community.