Leverage Spotify’s neuroscience research to better engage with audiences

Room 3 | 2:15 pm - 2:45 pm | Thursday, July 20, 2023

There’s something magic about sound: the wonder of hearing a favorite song for the first time, the gripping climax of a riveting podcast, the hypnotic hum of white noise. But the unique power of sound actually can be explained – with science, of course. Spotify partnered with biometrics research company MindProber on a groundbreaking study measuring the electrodermal activity of Spotify users in the U.S. and U.K.

In this session, Spotify will unearth the truths behind the powerful connection between sound and the brain by better understanding the highly personal role audio plays in listeners’ lives and how retailers can find unique insight into what it takes to engage with listeners at any given moment – with the right message and in the right tone.

Key takeaways:

1. Breaking down why sound – specifically, digital audio – has such a distinct impact.
2. Exploring audio marketing opportunities for brands and advertisers.
3. Gen Z’s streaming behaviors can help influence and update future marketing strategies.

Advertising Presentation by End-Client Research Report