Jonas Nielsen

CMO, GetWhy

Jonas Nielsen is an entrepreneurial leader with 15+ years of C-level experience. As founder of Mindjumpers in 2008, he transformed it into a top five social media agency in Europe, serving top consumer brands such as Mars, Carlsberg, LEGO, L’Oréal, Arla and Unilever. In 2021, he co-founded Food Family, pioneering a platform-based multi-brand takeaway kitchen. As GetWhy CMO, Jonas drives innovation by integrating the consumer into every facet of the go-to-market process to increase consumer-led responsiveness and marketing effectiveness. Jonas’s strategic prowess has propelled GetWhy to new heights, making it a catalyst for growth and market optimization across diverse sectors.

Sessions from Jonas Nielsen:

The future of consumer-led marketing: How AI is changing the game with insights and empathy

In this fireside chat, we will dive into how implementing qualitative consumer insights early and often will be transformative for marketing effectiveness. Key takeaways: How technology is enabling near real-time qualitative insights [...]

Details

Wednesday | 12:15 pm - 12:45 pm | Room 4