Game-changer or gimmick: Do celebrity partnerships really work?

Sydney Sweeney, Martha Stewart, Rihanna. Brands spend millions of marketing dollars on celebrity endorsements each year. But are those investments paying off? In this session, John Curran and Danielle Wiseman [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 3

Insights-driven TikTok creative guidance: How to leverage platform features

Are you looking to introduce a spark of freshness into your advertising strategy? The next frontier for marketers around the world is to embrace the potency of brands on TikTok! [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 3

The science behind how we buy and how to predict it with AI

In this session, we’re diving into how decision science, neuroscience and marketing come together. Phil Barden, the author of the bestseller “Decoded,” will share the latest findings from behavioral economics, [...]

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Wednesday | 1:45 pm - 2:15 pm | Room 3