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Genevieve Gonzalez-Turner

Senior Manager, Research and Insights, The Wonderful Company

Genevieve has been with The Wonderful Company for two years. As senior manager of research and insights, she leads both quantitative and qualitative research projects across the entire brand portfolio, corporate initiatives and philanthropy and education. She plays a key role in methodology development for new projects and is responsible for vendor evaluation and management for the team.

Prior to joining TWC Genevieve spent almost nine years developing her skills as a research supplier. She has a passion for helping brands understand their customers and the competitive landscape, especially at the intersection of technology and consumer needs.


Sessions from Genevieve Gonzalez-Turner:

Reinventing brand health tracking at The Wonderful Company: A FIJI Water case study

The Wonderful Company is a privately held $5 billion company committed to offering high-quality, healthy brands and helping consumers make better choices, every day. Our iconic portfolio of brands includes [...]

Details

Thursday | 3:45 pm - 4:15 pm | Room 1