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Christine Sensibaugh

Senior Director, Consumer and Shopper Insights + Innovation, Newell Brands

Christine is classically trained in consumer insights, mentored in innovation and self-taught in change management. She brings consumers into every business decision, striving to create remarkable brand experiences for them. She has a wealth of experience across business types, and her specialty is with iconic brands with broader portfolios. At Newell she works on brands including Rubbermaid, Coleman, Contiga and Marmot. Prior to Newell, Christine worked for Goodyear, Nestle and Kraft Foods. She has a Ph.D. in social psychology from Bowling Green State University.


Sessions from Christine Sensibaugh:

Premium vs. value: A cross-category client roundtable

Is premium part of your strategy? In a world of inflation and pressures around costs, are you trying to get consumers to trade up to more meaningful experiences with premium [...]

Details

Wednesday | 11:15 am - 11:45 am | Room 3