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Carol Fitzgerald

Founder and CEO, buzzback

As the founder and owner of Buzzback, Carol is an experienced senior-level executive with proven success in the management of both established and start-up companies. Founded in 2000, buzzback’s clients include top 100 global FMCG, health care and technology companies dedicated to innovation and growth. Buzzback has been recognized multiple times on the GRIT Top 50 Most Innovative Companies list. Carol is a recipient of the Enterprising Women of the Year and International Women’s Entrepreneurial Challenge Foundation awards, which highlight her strong dedication to helping her community and female business owners through education, access and mentorship.

 


Sessions from Carol Fitzgerald:

Premium vs. value: A cross-category client roundtable

Is premium part of your strategy? In a world of inflation and pressures around costs, are you trying to get consumers to trade up to more meaningful experiences with premium [...]

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Wednesday | 11:15 am - 11:45 am | Room 3