Billy Fletcher, global director of human insights at the Coca-Cola Company, focuses on human behavior to drive global innovation in ready-to-drink alcohol, ready-to-drink coffee and other ventures. Intertwining human sensibilities with business realities, Billy helps shape marketing, product innovation, brand development and channel execution. A UGA MMR, Billy started out in menu development at Applebee’s, spent time in hospitality with IHG and has spent a healthy chunk of career time at Coca-Cola (twice).
Sessions from Billy Fletcher:
Speed is front of mind for all of us these days; insights and business leaders alike want answers faster than ever. But what is the real impact of being able to run research [...]
Tuesday | 10:30 am - 11:00 am | Room 4