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Sean McCullough

Sr. Insights Manager, Above Premium, Spirits, and Non-Alc, MolsonCoors

Originally from East Tennessee, Sean McCullough has leveraged his small-town roots to deeply connect with and understand consumers for nearly 15 years, driving more effective innovation, brand and marketing results across categories. Today, Sean leads consumer insights for Molson Coors’ above premium flavor, spirits and non-alcoholic brands, working cross-functionally to launch and drive success with brands like Simply Spiked, Five Trail Whiskey, ZOA and Topo Chico Hard Seltzer.