Melissa Davies
Global Lead, Social Intelligence, Mondelēz International
Melissa Davies has been a leader and innovator in social intelligence for more than 15 years. She leads global social intelligence at Mondelēz International, with previous experience in social intelligence roles at Johnson & Johnson Consumer and Nielsen BuzzMetrics. Melissa has a passion for using social insights to look beyond brand sentiment monitoring, to understand key consumer moments, tensions and needs. She was recognized by The Social Intelligence Lab as one of the Top 50 most influential people in social analytics for 2022 and 2023.
Sessions from Melissa Davies:
Your consumers are talking. Are you listening? How consumer-centricity sparks innovation ideation at Mondelēz
At Mondelēz, understanding how and why people snack is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack brands focuses year-round on discovering [...]
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