ALT, CTRL, SHIFT and UNDO: The 4 keystrokes that define the Gen Z worldview
Our presentation shares how Gen Z has different values, preferences and approaches and how marketers and researchers can reach this unique and savvy group of consumers by understanding how distinctly [...]
Inclusive research: Unveiling the truths of Latino consumers
Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]
Quality quest: Navigating the challenges of opt-in samples through hybrid solutions
In the dynamic landscape of consumer research, the reliance on opt-in panels introduces myriad challenges, from inattentive respondents to the lurking presence of bots. Despite growing concerns regarding sample quality, [...]
Vanishing acts: Demystifying no-shows in health care
In the labyrinth of health care systems, patient no-shows pose a significant challenge, disrupting efficiency and impeding optimal patient care. This presentation embarks on an investigative journey into the intricate [...]
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