Room 2 | 3:45 pm - 4:15 pm | Thursday, July 20, 2023
Daniel Taylor, manager of growth insights from Comcast, and Kevin Korgaonkar, senior research director from MarketCast, will discuss the importance of using the right metrics for offer proposition research in order to capture consumer reactions, understand future purchase intent and identify what are the most compelling element(s) of an offer. They will also cover how this research can impact strategic decision making in offer creation and optimization.
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