Room 3 | 11:15 am - 11:45 am | Thursday, July 20, 2023
How do new brands break through the clutter? How can you get ahead of the next big thing? While you can’t predict the future, you can prepare for it.
During this session the Molson Coors insights team will talk through how they use foresight thinking and an understanding human needs to help develop and inform the innovation pipeline. We will share some of the broader cultural trends we are seeing and showcase how that is brought to life through innovation.
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