AI, ML and data quality
Room 3 | 10:30 am - 11:00 am | Thursday, July 20, 2023
At Toluna, our uses of artificial intelligence and machine learning are guided by three overarching principles:
- AI-driven insights trump AI-driven efficiency.
- We use AI and ML to guide users and clients to their intended outcome.
- AI is most powerful when paired with human ingenuity.
In this session, we will show ways we are applying these principles to improve data quality today as well as provide recommendations and inspiration for the future.
Key takeaways:
- See why some companies are approaching AI through a suboptimal lens.
- Discover why AI will be most powerful when combined with UI (user interface) and HI (human intelligence).
- Find out how AI is having a direct impact on today’s data quality.
Speakers:
More sessions
Entertainment habits of a hard-to-reach audience
Our research aimed to understand internet habits and usage of a specific segment of nontraditional internet customers (those who rely more on mobile service for their data needs). We wanted [...]
Sponsored by
Proven step-by-step methods to layer cultural context into your research for increased competitive advantage
It has never been more important for brands to view their research through the correct cultural lens. Additionally, the global economic headwinds have created additional pressure on all of us [...]
Sponsored by
Research on research: The impact of generative AI on market research
Generative AI is no longer “new news.” We already have plenty of evidence for how generative AI is enabling market researchers to deliver BETTER as well as faster and cheaper. [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200